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Description

• Introduction to Marketing Management is a key course in all business administration colleges and schools in the world. This course adopts problem-based learning approach (PBL) in teaching, and focuses mainly on essential topics that help students to have a good understanding of marketing theories, and practice in developing and developed countries. This, in turn, will allow students to be able to understand, discuss, and resolve real-world marketing problems with the focus being placed on the Libyan public and private business environment.

• This course aims to shed more light on the marketing concept and its role in different types of organizations. The historical development of the marketing concept, the simple and complex marketing systems, the internal and external marketing environment and their effects will be discussed as well. Market demand, market segmentation, marketing mix of industrial and service organizations will also be addressed at the end of this course.

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